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Braemar Hotels & Resorts

Our strategy is to invest primarily in full-service luxury hotels and resorts which are anticipated to generate RevPAR of at least twice the current U.S. average RevPAR for all hotels as determined by Smith Travel Research. We will seek to acquire both premium branded and independent hotels.

Guiding Principles


Ashford embraces five guiding principles which we believe best describe what our company stands for: ethical, innovative, profitable, engaging and tenacious. Our guiding principles are more than just a catchy phrase or slogan, they are a way of doing business. Our adherence to these standards is a key component in building a reputation of excellence and integrity.

Philanthropic Spirit


One of our Five Guiding Principles is to be Engaging. The focus of this principle is for Braemar Hotels & Resorts to be an active partner and contributor to our surrounding community and to positively support organizations that assist those less fortunate. Our major company-wide philanthropic events are our Community Service Day (Spring) and Holiday Events Participation (Winter). In addition, throughout the year, we encourage associates to be mindful of community contributions and we financially support many charitable causes in our markets.

Community service projects


Below are just a few organizations we support
Habitat For Humanity
Job Corps
S.M. Wright Foundation
YMCA RISE School
Shatterproof
Salvation Army
Special Olympics Texas
The Dallas Childern's Advocacy Center
American Hotel Lodging Education Foundation
Childern's Burn Foundation
Community Service
Community Service
Community Service